CATHY AI™ Chatbots for Shopping Centres
Most malls are flying blind between visits.
Your shoppers are planning trips, hunting for stores and asking questions, at all hours. CATHY AI™ conversation AI Chatbot makes sure your mall is always there with the right answer, in the right voice, at the right time.
> Built for shopping centres.
> Live in 2 to 3 weeks.
> No IT team required.
Why it matters
You know how many people walked through
the doors. You have no idea what they were
looking for.
Google Analytics tells you how many people visited your website. A foot traffic counter tells you how many walked through the door. But neither one tells you what those shoppers were thinking when they got there, what they needed, what confused them and what almost made them turn around
That is your blind spot. And every unanswered question is a visit that almost didn't happen.
Traditional analytics
Traffic numbers, page views, bounce rates.
How many people showed up.
CATHY AI™ Conversation AI
Real questions, real intent, real moments.
Why they showed up and what they needed.
What CATHY AI™ Conversation AI is
Your mall's always-on brand voice and monthly intelligence engine.
CATHY AI™ is a conversational AI built specifically for shopping centres. It answers shopper questions in your brand voice, 24 hours a day, and turns every single conversation into actionable intelligence your marketing team can use immediately.
It is not a standard FAQ tree. It is not a generic widget. It is trained specifically on your mall, your stores, your events, your tone, and it delivers a monthly report that tells you exactly what your shoppers are looking for, when they are planning to visit and what your next 3 social posts should be.
One chatbot. Every question your guest services desk fields all day.
Tenant directories & wayfinding
Store locations, categories, and directions — answered instantly, no map required.
Store hours & parking/transit info
Hours, holiday schedules, parking, and transit access — correct every time, for every property.
Events & seasonal promotions
Pushes current events, sales, and seasonal campaigns into every conversation automatically.
Product/inventory guidance
Guides shoppers to the right store or department for what they're actually looking for.
Loyalty & shopper contact capture
Captures emails and loyalty sign-ups conversationally — never a cold form.
Location-aware responses
Personalizes every answer to the right property — correct hours, contacts, and services for multi-property brands.
Your brand voice, 24/7
Give your mall a voice that sounds like your mall.
Your shoppers interact with your brand online before they ever walk through the door. CathyAITM makes sure that first impression is warm, accurate and unmistakably yours, at 2 p.m. and at 2 a.m.
Sounds like you, not like a robot.
We build CathyAITM on your mall specifically, yoaur stores, your events, your way of talking to shoppers. Warm and
welcoming, fun and cheeky oar sharp and professional. Your choice. Consistent every time.
Change the personality for
Christmas. Or summer. Or back to
school.
Your biggest campaigns deserve a digital experience that matches them. Swap in a
seasonal personality whenever you like, a festive Christmas concierge, a summer vibe, a back-to-school guide. Change it back
when the season ends.
Never miss a shopper again.
Last month, 31 shoppers at a shopping centre just like yours asked questions after
midnight, about hours, parking, weekend events and store locations. CathyAI was there for every single one of them. Your
team doesn't need to be.
The same great answer every
single time.
No more "it depends who's on shift." CathyAI gives every shopper the same accurate,
on-brand response, whether it is Tuesday at 2 p.m. or Sunday at 11 p.m. Hours, events, promotions, store locations. Answered
correctly, consistently, without fail.
Your community speaks
more than one language. So does
CathyAI.
CathyAI responds in the language your shopper writes in, English, French, Spanish and dozens more, with no extra setup.
Most mall websites are English-only. Yours doesn't have to be.
"This one just answered a question
in Hungarian. That's a genuine
competitive differentiator."
CathyAITM Sample Report, May
2026
Your marketing intelligence
Every question your shopper asks becomes your next marketing move.
Once a month, CathyAITM sends you a report. Not a raw data export. Not a spreadsheet to decipher. A clean, clear breakdown of what your shoppers were looking for, what drove them to your mall and exactly what your marketing team can do about it.
What is in your monthly report:
What shoppers searched for.
What your mall is missing.
When your shoppers are planning.
What your campaigns are driving.
Quick wins.
Social content ideas
How it works
From question to answer in seconds — not a phone call
1
Shopper arrives
CathyAI™ opens a contextual conversation based on the page — a directory page, an events page — every opener relevant, never generic.
2
Answers in natural language
Trained on your specific data — tenants, hours, events, parking — CathyAI™ responds like a knowledgeable guest services rep. No dead ends.
3
Captures shopper interest
Email or loyalty program interest, collected conversationally — never a cold form, never a hard sell.
4
Hands off or follows up
Escalates to guest services with full context when a human's needed, or sends a promo code to close the loop.
For multi-property and regional centres
Managing a larger centre or a portfolio of properties?
CathyAI™ scales across single large-format centres and multi-property retail groups. For General Managers and Operations teams focused on efficiency and shopper intelligence, the platform delivers:
Shopper intent data for leasing conversations
Identify unserved retail categories before vacancies appear. Walk into leasing meetings with documented shopper demand, not assumptions.
Operational overhead reduction
Fewer routine inquiries reaching your physical guest services desk. Redirect staff to higher-value property tasks without reducing shopper coverage.
Multi-property deployment
Consistent brand standards and centralized reporting across every centre in your portfolio. Deployed per property in 2 to 3 weeks. Zero IT friction.
Portfolio-level intelligence
Compare shopper intent patterns, peak inquiry windows and category gaps side by side across multiple properties. One report. Whole portfolio.
Interested in a portfolio conversation? Book a discovery call →
The EMDigital Difference
We don't hand you a tool.
We build it, train it, and run it.
Most chatbot vendors give you a login and a help article. EMDigital handles setup, training, and integration — start to finish.
Full setup and training by our team — no DIY on your side
Ongoing optimization as your tenants, events, and promotions change
Integrated with your CRM or loyalty platform
Canadian data residency available on every engagement
BIPOC-owned agency — CAMSC-certified, built by a team that understands mid-market and community brands
Questions we hear before every yes
What shopping centre teams ask before saying yes
How long does it take to go live?
About 2 to 3 weeks from the day you sign. We send you a short questionnaire, build and test the knowledge base on your specific mall and hand you a live product. No IT involvement required on your end. You fill in a form. We do the rest.
Can we change the personality for Christmas or other seasonal campaigns?
Yes, and we love it when clients do this. You can change the name, image, tone and focus as often as you like. Most clients update seasonally. There may be a small hourly fee for a full rebuild but it is usually an hour or two of work on our side. Your mall should match the energy of your biggest moments.
What if CathyAI gives a shopper incorrect information?
Every response is drawn from your approved knowledge base, we do not pull from the open web or make things up. We include a "Verify AI Answers" safeguard that flags any response the system is not fully confident about. A real person from your team can also interject in any live conversation in real time if needed. In our experience, the AI is more consistently accurate than a rotating guest services team.
We already use Facebook Messenger and other channels. Will this disrupt that?
No. CathyAI™ operates on your website independently and does not replace your social or messaging channels. The two run in parallel. Most of our clients find that roughly 80 per cent of shopper inquiries come through the website anyway, so the website is where the biggest gap is.
Can we see it working before we commit?
Yes. Book a live demo and we will walk you through a working version of CathyAI™ on a shopping centre just like yours, you can ask it real questions and see exactly how it responds. We can also share a sample monthly report so you can see the intelligence output before you decide.
Ready to hear what your shoppers are actually saying?
Every day your mall is open, shoppers are asking questions, searching for stores and planning visits, and most of that intelligence disappears the moment the page closes. CathyAI™ captures it and sends it back to you every month, in a format you can actually use.
CathyAI™ is a product of EMDigital | Mississauga, Ontario | CathyAI™ is a trademark of EMDigital
Canadian data residency available on every engagement | Built for shopping centres and multi-location retail